The EHN invites you to a free ZOOM Webinar:
Tuesday, 27th February2024, 10h30-12h00 CET
How to communicate on the equine industry – Take the opportunity of the Olympics to present good stories
There is enough data to show that the concerns around horse involvement in sport are rising. The equine world must positively engage with both perception and reality and show real commitment to change and ensure positive values.
- How do we educate the professionals, the media and the public to meet the changing social values?
- Do we know the reality of people’s opinion? Share surveys
- Where are the good stories and how do we promote them?
- Look at existing public initiatives to copy (for young people, for media, for the general public)
- Invent EHN messages for tomorrow that could be supported by the industry.
